GMASCO has an enviable portfolio of global brands
(IKEA, Toyota, Marks & Spencer, Panasonic, Toys R Us).
Each brand has an untapped mine of stories waiting
to be told. Who best than an ad agency to demonstrate
and narrate these stories, while connecting with our
suppliers in an intriguing way?
I designed our CD covers through intriguing, brand trivia.
Every trivia was crafted as riddle styled headlines that
combined an inspiring ‘doodle’ design, typical of agency
folk brainstorming. Above all, the aim is to instill a sense of
pride among our suppliers by telling them that they are
part of each brand story.